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Maison Poulain stands for high quality, Belgian made and timeless design; clothes that are made to make you (everybody!) feel good on the bike.
But most of all, Maison Poulain strives to be as sustainable and durable as possible. Because, what is cycling without the beautiful surroundings we ride in.

Graaf van landaststraat 121
9700 Oudenaarde


istocnosarajevo 2021

Gran Fondo World Championship

The day we left for Bosnia, news from the organisation came in: the weather was unusually wet and cold, and with the finish at 1590m, this could become an issue.

 Upon arrival the predicted temperatures had dropped another 7°C, the predicted rain became snow and the course was shortened. At this point all riders were aware that this would not be your average race.🥶

Knowing there was a 17km descent with less than 20m of visibility, staying safe was priority one. A good position was less important, and finishing became the goal.

The full experience

Replacing an inner tube post race to get back to the hotel. 

traditional Bosnian coffee to stay warm

place to be: Teahouse Džirlo



Chimney of the Sarajevska brewery

waiting at Sarajevo airport

A big shout out to team Belgium from for the support and advice.