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MAISON POULAIN

Radically Different, Radically Belgian

Radically different, radically Belgian.

Maison Poulain stands for high quality, timeless and 100% Belgian-made cycling apparel.

The brand was born in 2020 in a quest for high quality cycling wear with a low impact on our planet. We keep to minimalist designs using highly technological fabric, unique in its quality and second skin feel. Clothing that is made to last.

By producing locally, in small quantities and resisting seasonal trends, we keep our impact to a minimum.

Changing the world one cycling jersey at a time.

Slow Fashion for epic rides

Made in Belgium

Short production chain

Unique Belgian fabrics

NEW DROPS

DISCOVER OUR PRODUCTS

Bio Bidon 500ml
€11,50 incl. VAT (BTW) Add to basket

Curated collection

In order to evolve, to better ourselves & our brand we need to let things go. Even though we do not believe in fast fashion and high discount rates, we host a curated sale so we can evolve in an even better Maison Poulain. Have a look at the selected range and invest in a consciously-made, luxurious cycling jersey while at the same time allowing us to continue improving our brand.

Shop our discounted range

Where To Find Our Products

Products are displayed at:

Boef
Tussenbruggen 20, 9700 Oudenaarde

Shop at:

Centrum Ronde Van Vlaanderen

Markt 43, 9700 Oudenaarde

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Socials

Pretty detail at our production partner, @de_posth

Pretty detail at our production partner, @de_posthoorn
🖤 Belgian company, Belgian production
🖤 Socially inclusive
🖤 Investing in people and developing their talents

//Buy less, buy better.

#buylessbuybetter #cyclingkit #kitdoping #cyclingstyle #cyclingclothing #belgianfashion #slowfashion #massconsumption #cyclingaddict #thecyclingculture #cyclingpassion

Last kermesse race of the season for us. Let's go!

Last kermesse race of the season for us. Let's go! 🔥

//slow fashion, epic rides

#racing #kermesse #belgiancycling #slowfashion #belgianfashion #bestcyclingstyle #kitdoping #bestcyclingkit #maisonpoulain

Hommage to colourful rides. Belgian fabrics, warm

Hommage to colourful rides.
Belgian fabrics, warm colours -> discover our collection online!

#belgianfashion #belgianmade #cyclinglife #cyclingmadedifferently #cyclisme #womenscycling #thankyoucycling

Introduction to French gravel in @maison.poulain

Introduction to French gravel in @maison.poulain

//slow fashion for epic rides.

#gravelforbreakfast #gravel #graveltrip #believethehype #exploretheworld #cyclingpassion #cyclingreel #womenwhoride #womencycling

So, here is why we are different, Vol.IV 4 // NO

So, here is why we are different, Vol.IV

4 // NO GENERIC CYCLING CLOTHING

We do not print a design on existing generic cycling apparel. Our patterns were specifically developed in function of our fabrics during 2019-20.
Afterwards, our patterns were adapted to incorporate new Belgian materials and fit the capabilities of the socially inclusive workplace that produces our clothing.

//Environment and ethical beliefs come first. No compromises, no BS.

#belgianfashion #cyclingmadedifferently #consciouscycling #lovecyclinglovenature #maisonpoulain #slowfashion #cyclingfashion

So, here is why we are different, Vol.III 3 // CO

So, here is why we are different, Vol.III

3 // CONSCIOUS UNDERTAKING

Every decision is consciously made. If something goes against our beliefs, we find another way. This limits us in several ways (for ex. offering an affordable branded t-shirt of other goodies is impossible).

That is why we offer only a limited range of products. Products we stand by.

//Environment and ethical beliefs come first. No compromises, no BS ✌️

#belgianfashion #cyclingmadedifferently #consciouscycling #lovecyclinglovenature #maisonpoulain #slowfashion #cyclingfashion

So, here is why we are different, Vol.II 2 // CYC

So, here is why we are different, Vol.II

2 // CYCLING FABRICS TO A WHOLE NEW LEVEL

We do not use printable white fabrics. Our fabrics are woven and pre-dyed, 100% made in Belgium. They provide an unparalleled comfort and softness, a quality that is unseen in cycling apparel.

//Environment and ethical beliefs come first. No compromises, no BS ✌️

#nanostitch #liebaert #belgianfashion #cyclingmadedifferently #consciouscycling #lovecyclinglovenature #maisonpoulain #slowfashion

So, here is why we are different, Vol.I 1 // SHOR

So, here is why we are different, Vol.I

1 // SHORT CHAIN PRODUCTION

Your garment does not have to travel thousands of kilometers before ending up in your closet. Neither do we want to harm or disrespect humans or environment in producing a piece of clothing.
That is why our production is 100% Belgian and, where possible, we use Belgian products. The zipper, the elastic gripper of your 2023 jersey, and of course the fabrics are 100% Belgian.

//Environment and ethical beliefs come first. No compromises, no BS ✌️

#belgianfashion #cyclingmadedifferently #consciouscycling #lovecyclinglovenature #maisonpoulain #slowfashion #cyclingfashion @ikkoopbelgisch.be

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Our Vision

Maison Poulain stands for high quality, Belgian made and timeless design; clothes that are made to make you (everybody!) feel good on the bike.

But most of all, Maison Poulain strives to be as sustainable and durable as possible. Because, what is cycling without the beautiful surroundings we ride in.

© 2021 Maison Poulain. All rights reserved.

Get In Touch

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Quick Links

Get In Touch

Account

Our Vision

Maison Poulain stands for high quality, Belgian made and timeless design; clothes that are made to make you (everybody!) feel good on the bike.

But most of all, Maison Poulain strives to be as sustainable and durable as possible. Because, what is cycling without the beautiful surroundings we ride in.

© 2021 Maison Poulain. All rights reserved.