free shipping in belgium from €180 - In the EU if you buy a full kit


//Radically Different. Radically Belgian.

Radically different, radically Belgian.


Maison Poulain stands for high quality, timeless and 100% Belgian-made cycling apparel.


The brand was born in 2020 in a quest for high quality cycling wear with a low impact on our planet. We keep to minimalist designs using highly technological fabric, unique in its quality and second skin feel. Clothing that is made to last.


By producing locally, in small quantities and resisting seasonal trends, we keep our impact to a minimum.

Changing the world one cycling jersey at a time.

Slow Fashion for epic rides

Archive Sale

In order to evolve, to better ourselves & our brand we need to let things go. Even though we do not believe in fast fashion and high discount rates, we host a curated sale so we can evolve in an even better Maison Poulain. Have a look at the selected range and invest in a consciously-made, luxurious cycling jersey while at the same time allowing us to continue improving our brand.

Shop our discounted range


Where To Find Our Products

Products are displayed at:

Tussenbruggen 20, 9700 Oudenaarde

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