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What it takes to build a brand

What it takes to build a brand Pattern creation, material sourcing, wear and wash tests… just some of the things we need to do, to create one of our unique jerseys. Creating a cycling jersey is a complex process. It takes specialized knowledge and skill to design and manufacture cycling wear. Most private label brands […]

home made energy bars

© Cor Vos Home made energy bars A quick look at Tour de France history tells us that nutrition on the bike has come a long – LONG – way. Drinking half a bottle of wine, a good old beer in a jersey’s back pocket, a full blown picnic on the roadside mid-stage were common sights […]

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Our Vision

Maison Poulain stands for high quality, Belgian made and timeless design; clothes that are made to make you (everybody!) feel good on the bike.

But most of all, Maison Poulain strives to be as sustainable and durable as possible. Because, what is cycling without the beautiful surroundings we ride in.

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